Sacred & Shattered was born from a moment of personal breaking—the kind that leaves you changed. During her healing, the founder turned to pottery as a quiet form of expression. It helped, until one day she dropped a piece. It shattered. But instead of giving up on it, she pieced it back together using kintsugi—sealing every crack with gold. And for the first time, she saw herself in something outside of her body. It was still whole. Still beautiful. Maybe even more so because of what it had been through.

Now, Sacred & Shattered exists to carry that same feeling forward. Every piece in the collection was once broken—found in forgotten corners, old homes, thrown away, or donated with a story. Each one is repaired by hand and offered to someone who might need a quiet reminder that they’re not alone in the breaking. These pieces aren’t perfect. That’s the point. They’ve lived. They’ve been remade. And they carry stories worth sharing.

For this design it started with the deep relation to the owner’s story and passion. It’s not often, but this design truly put itself together perfectly. We first started with a clear mix of decoratively simple and hand-drawn, using the designs of cracks like in the pottery and of actual broken pottery to send a clear and deep message to those who understand and relate. Our color palette was mainly based on what the owner desired while still sticking closely to emotional meaning each one has psychologically with a hint of gold and white to add a pop that stands out and shows worth. Overall it may have been on of my first projects but it is certainly one of my favorite!

BRAND & PACKAGING DESIGN

Core Concept

Decorative, soft, hand-drawn, and deep with emotions that evoke empathy and relatability.

Main Goals

To create a deeply empathetic brand identity that attracts those who can relate to the broken pottery and their stories.

To design packaging that is artistic and deep, including a unique story side of each box for each piece to help customers understand and further connect to the product.

Special Ties

The logo being a broken woman that resembles the owner’s experience of piecing herself back together when she also picked up the hobby of pottery, the inspiration to her business.

Deliverables

Logo suite, pattern, typography, color palette, brand strategy & creative direction, messaging and tone, custom illustrations, certificate design, brand guidelines, shipping packaging design, product packaging, material selection with full life cycle, complete dielines

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