
Gaia’s Bounty was built on the belief that everyone deserves access to fresh, nourishing food, and that the land can give generously when we care for it in return. As a mostly non-profit business, Gaia’s Bounty creates local community gardens that supply neighborhoods with healthy, seasonal produce all year long. Beyond the gardens, they offer seeds and starter kits to help people grow their own food, no matter their space or experience. Every product is packaged using fully compostable, plant-based materials that feed the soil rather than harm it—making each item a small step toward healing our environment. Rooted in community, education, and sustainability, Gaia’s Bounty is here to reconnect people with the earth and each other one garden at a time.
The style direction for this project was so fun! However the logo design took the most time and several tries, at first we were thinking complex to really cement the goddess Gaia into the design, but when it didn't work we went back to the mind map until we found our current logo design. Based on the cornucopia to celebrate bounties of food and the oak sapling inside to represent freshness and Gaia. We loved the look of the natural sapling illustrations that matched the logo design style, making each packaging and sign unique to their plants while staying in style to be easily recognizable.
BRAND & PACKAGING DESIGN
Core Concept
By hand touch, simple, and bright evoking happiness and using natural colors.
Main Goals
To create a friendly and bright visual identity that evokes joy and energy like being in sunlight and surrounded by nature
To design packaging that clearly showing the brand’s style using unique and fun colors for each bag, matching the seeds inside along with the hand-drawn sapling to add further visuals.
Deliverables
Logo suite, pattern, typography, color palette, brand strategy & creative direction, messaging and tone, custom illustrations, website icons, brand guidelines, brand asset design, product packaging design, material selection with full life cycle
