Hi! I’m Lane
and since you’re here that means you are both a passionate business owner and someone who cares for our planet!
Since I can remember, packaging has been a special interest and love of mine when it comes to design and creativity, but when faced with getting older I learned of the damage packaging causes the planet and our bodies. This taught me that the quote “don’t judge a book by its cover” is applicable to design and packaging too. Just because a box or bottle looks pretty and entices you to try it or it has visual indicators that make it seem eco-friendly, doesn’t mean it’s actually safe for the environment or you. This is how I found myself in the deep end of the design and packaging world where my passion and purpose lay in helping other business owners both sell and save through sustainable design, made to be creative and safe for our beautiful world!
Design that sees the heart behind the business.
If you care about creating something meaningful and want your packaging reflect that care, this is the place you’ve been looking for.
get to know US
Design is personal. That’s why we believe in building real connections with the people I work with. If we’re going to create something that truly reflects your business, it helps to know who’s on the other side of the screen. So here’s a little about me outside the studio.
Our Mission
We help businesses create cohesive brand identities and packaging that reflect who they are, what they stand for, and how they want to show up visually, emotionally, and environmentally. Our approach is thoughtful and detailed, from choosing the right materials to understanding exactly how your audience thinks, feels, and connects.
Not only do we help businesses with their visual identity and customer experiences, we also help them reduce and even reverse damage to our planet caused by packaging by using truly sustainable packaging materials and design!
Our Vision
We imagine a future where business owners aren’t just chasing success, they’re creating real change in their own way. A future where every brand is led by someone who genuinely cares about their community, their customers, and the planet. Where packaging is thoughtful, not wasteful. Where design isn’t just about looking good, but about telling a story, building trust, and doing good along the way.
We see a world filled with passionate, purpose-driven businesses using what they create to make a difference (big or small) and we’re here to help bring that vision to life, one meaningful brand at a time.
Our Values
zeal
Fervent enthusiasm for what we believe to be important
The ability to put ourselves in another’s place, with compassion/understanding
empathy
idealism
Caring about what is right and meaningful to us
A deep and unwavering enthusiasm for what you do.
passion
sustainable
Creating with intention and responsibility to support both businesses and the planet.
connection
Pushing creative boundaries to develop unique, strategic solutions.
Forging strong relationships between businesses and their audience.
innovation
You’ve Built Something Worth Believing In. Now Let’s Take It a step Further together!
Packaging is extremely powerful and often overlooked.
Most people think “compostable” or “recyclable” is enough.
But true sustainability looks deeper:
✦ Material life cycles
✦ Certifications & manufacturing realities
✦ Regional disposal systems
We integrate all of this into your design to create packaging that honours your brand and the world.
This is deeper than 95% of designers who treat sustainability as a style label. We integrate sustainability into every design decision, balancing your branding, user experience, and business goals for true strategic impact.
We also keep up-to-date with material innovations and avoid greenwashing at every step. Because to us, packaging isn’t a separate checklist item, it’s an opportunity to honor your brand, delight your customers, and help heal the world.
