Hi! I’m Lane

and since you’re here that means you are more than likely a passionate business owner like me ;)

I’ve come to value the importance of standing out through creative ways while being authentic to yourself and your values/morals for the benefit of both you and other that you effect, especially through your business!

Since I can remember, packaging has been a special interest and love of mine when it comes to design and creativity, but when faced with getting older I learned of the damage packaging causes the planet and our bodies. This taught me that the quote “don’t judge a book by its cover” is applicable to design and packaging too. Just because a box or bottle looks pretty and entices you to try it or it has visual indicators that make it seem eco-friendly, doesn’t mean it’s actually safe for the environment or you. This is how I found myself in the deep end of the design and packaging world where my passion and purpose lay in helping other business owners both sell and save through sustainable design made to be creative and safe for our beautiful world!

get to know me

Design is personal. That’s why I believe in building real connections with the people I work with. If we’re going to create something that truly reflects your business, it helps to know who’s on the other side of the screen. So here’s a little about me outside the studio.

Our Mission

We help businesses create cohesive brand identities and packaging that reflect who they are, what they stand for, and how they want to show up—visually, emotionally, and environmentally. Our approach is thoughtful and detailed, from choosing the right materials to understanding exactly how your audience thinks, feels, and connects.

Not only do we help businesses with their visual identity and customer experiences, we also help them reduce and even reverse damage to our planet caused by packaging by using truly sustainable packaging materials and design!

Our Vision

We imagine a future where business owners aren’t just chasing success—they’re creating real change in their own way. A future where every brand is led by someone who genuinely cares about their community, their customers, and the planet. Where packaging is thoughtful, not wasteful. Where design isn’t just about looking good, but about telling a story, building trust, and doing good along the way.

We see a world filled with passionate, purpose-driven businesses using what they create to make a difference—big or small—and we’re here to help bring that vision to life, one meaningful brand at a time.