Osprey is a vibrant pescatarian restaurant nestled right on the dock, offering an oceanfront view of the Boston harbor and a menu that celebrates the sea. It’s a place where fresh ingredients, relaxed energy, and local charm come together for both locals and travelers.
This project was a playful and illustrative brand identity built to feel like a keepsake, something you’d want to take home with you. The designs were created to double as art pieces, easily adapted into postcards, prints, and merchandise. For the packaging, we brought that same artistic touch to the full range of takeout materials, from clamshell containers to sauce cups, turning everyday items into mini moments of delight. Each piece was made to be both functional and nice to look at, giving customers a little splash of vibrancy to experience while they eat.
BRAND & Takeout PACKAGING DESIGN
Core Concept
2d graphic designs of the ocean and the bird the restaurant is named after, the osprey. using playful, strong colors, that are energetic and sea fairing.
Main Goals
To create an artistic and energetic visual brand. Packaging for takeout that elevates the customer’s experience when eating.
Deliverables
Logo suite, pattern, typography, color palette, brand strategy & creative direction, custom illustrations, brand guidelines, take-out & container packaging designs, material selection with full life cycle, complete dielines/labels
