The Brand
We chose a fun modern retro style with soft and vibrant colors to show the soul. The color palette was made using many drawing of a solar punk future and using colors that are a mix of sunny architecture and wildlife. Using fun odd shapes mixed with the silhouette of a plant we created a bubbly and nature friendly vibe that eases people into a happy comfort to offer hope for a better, more conscious, and caring living.
The Business
Animundi is a mix of the latin terms Anima Mundi which means the soul of the world. Their goal is to help people’s souls and ease the day to day life by offering homes that embody natural habitats in its architecture. The soul needs to be connected to our home, earth, and the best way to do that is to live with mother nature again instead of on top of her.
Animundi was made to change the standard of living in the rental industry. Based around the idea of a better world, psychology, and the science that nature helps humans live better; Animundi has dedicated itself to creating apartments and homes that incorporate nature into everything and takes into account the natural environment the building is at. Putting the idea of living with Mother Nature instead of on her in action.
