Can & Carrier Packaging Design
Siren’s Spirit is a honey ale brand that uses storytelling to create a memorable and immersive drinking experience. The “Abyssal Song” variant is designed to evoke intrigue, allure, and the untamable pull of the sea. The challenge was to develop a packaging design that seamlessly balanced mystery, seduction, and vintage storytelling with shelf appeal and clear communication. Inspired by sailor folklore and the beautiful power of sirens, the packaging tells the story of a siren surfacing from the abyss to customers into adventure. The deep ocean hues blend with muted pastels to create contrast and mood, while the typography and layout echo old maritime signage in a modern and clean style. The line “Serve Cold | Drink Fresh” are a simple and clear instruction.
Core Concept
Siren’s Spirit uses myth and mystery to create an experience that feels like a musical lull. This design blends bold visual storytelling with a moody, nautical aesthetic to pull drinkers into the abyss (in the best way possible).
Main Goals
Differentiate in a crowded craft beer market through narrative-driven, illustration-focused packaging. Create intrigue and emotional connection that encourages first-time buyers to pick it up and returning customers to seek it out. Visually capture the flavor, personality, and story of the honey ale without overwhelming the viewer or sacrificing clarity.
Special Ties
The mermaid illustration subtly nods to Black and Brown folklore representation, intentionally giving space to underrepresented stories in fantasy-heavy branding.
Deliverables
Custom illustration, 6-pack carrier design, Can label design, Print-ready dielines for carrier
