Bird Nerd is a gear brand made for the hobbyist, the ones who wake up at dawn just to catch a glimpse of feathered wings or fur in the distance. From cameras to clothing, backpacks to binoculars, this brand offers high-quality tools for birders and animal watchers who take their passion seriously.
This project was a mascot brand identity design paired with subscription shipping box designs made to protect and create a sense of simplicity, excitement, and exploration. These designs focus on playfulness and connection, brought to life through a charming nerd of a mascot. The packaging itself balances durability with visual simplicity, each box was designed with durable layering to add extra protection without clutter. The result is a sleek unboxing experience that’s as functional as it is simple to open, with thoughtful layout choices that keep the focus on quality and utility over waste.
BRAND & Subscription Box DESIGN
Core Concept
Simple, bright, nerdy, and cute brand design with packaging that is sturdy, simple, fun, and capable of safely shipping any items shipped.
Main Goals
To create an artisanal and organic visual brand. A brand and shop and feels good to buy from and be around.
To design packaging that matches the brand, take-out and sandwich containers that are secure to protect the food and make a positive impact to the environment.
Special Ties
The owner loves the color scheme of blue and yellow.
Deliverables
Logo suite, pattern, typography, color palette, brand strategy & creative direction, messaging and tone, custom illustrations, menu design, brand guidelines, shipping packaging designs, material selection with full life cycle, 2 complete dielines
